Distributors Raise the Bar
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By Cynthia T. Graham
Proforma Grows Stronger
Weighing in at No. 3 on BFL&S' 2004 Top 100 Distributors list is Cleveland-based Proforma—headed by founder and co-CEO Greg Muzzillo and his wife, co-CEO Vera Muzzillo.
This year, Proforma reported $250 million in fiscal sales—an increase of more than $11 million from last year's $238.2 million. Muzzillo said that the growth can be attributed to Proforma's value-added solution approach to its customers. "Many industry sales people and former independent business owners have made the conversion to Proforma to tap into our extensive vendor network and support services," he explained. "Our solution is to provide the breadth, depth and flexibility for our owners to satisfy their customers' needs."
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