executive perspectives: Making Magic
Tales from a top executive
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Print+Promo (P+P): How do you set goals for yourself? For your business?
Douglas Ritter (DR): I am very goal oriented. When I set a goal, I usually accomplish it. I have a five-year plan for both myself and the company. I check it regularly to make sure I am on track and accomplishing everything I have set out to do. I am a great believer in writing it down and making goal-setting formal. I also write our company business plan annually, and the goals are there as well—typically regarding revenue, profitability and strategy.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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