Drive the Auto Market with New Concepts
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"We have people call to see if customers enjoyed their buying experience," said Ipsen. "The person responsible for the sale receives an e-mail—or hot alert— immediately following the call so that he or she is aware of the response."
Another idea for offering better service to the auto market is to turn an ordinary product into an extraordinary one. DiversiForm did just that with its basic hangtag—the jumbo-numbered tag that hangs from the rear view mirror of a car being serviced.
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- Companies:
- DiversiForm Software Compatible Checks
- People:
- Dick Ipsen
- Reynolds Reynolds
- Places:
- Portland, Oregon
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