Drive the Auto Market with New Concepts
Receiving most of its automotive business through referrals, Western Business Forms provides end-users in the industry with invoice and repair forms for third-party software, in addition to other products such as parking lot and vehicle identification labels.
Since Stone has realized that automotive opportunities are so versatile, he conceded that if he had the manpower he would focus more on developing prospects in that area. For those that do have the manpower, or are able to devote marketing strictly to this market, Stone suggested acquiring a database of all automotive establishments, or other auto-related areas to be cultivated, and then either conduct a mailing or telemarketing campaign or pay a personal visit in order to ascertain what interests exist.
- Companies:
- DiversiForm Software Compatible Checks
- People:
- Dick Ipsen
- Reynolds Reynolds
- Places:
- Portland, Oregon