Drive the Auto Market with New Concepts
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"We added another level of value to that hangtag after asking our clients what they were doing with them," said Ipsen. "After learning that information, we realized we could build the product into a survey card that allows us to track and trend the nuances."
Known as Scantrax CSI, the survey hangtag includes questions regarding the customer's experience at the repair shop that they can respond to by filling in bubbles. Ipsen added that while 90 percent of customers are satisfied, there is always that last 10 percent that is not happy with some aspect of what a client is doing. The hang tag, he said, is able to provide that client with helpful information.
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- Companies:
- DiversiForm Software Compatible Checks
- People:
- Dick Ipsen
- Reynolds Reynolds
- Places:
- Portland, Oregon
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