Now Showing Envelopes
Monahan agreed this a very difficult economic period. Credit card mailings from the country’s largest financial institutions have decreased dramatically, reducing output by hundreds of millions of units, he continued.
“The northeast direct marketing community has been hit extremely hard, with several of the nation’s largest lettershops and print/envelope manufacturers recently closing. It’s like the perfect storm: Too much equipment. Low demand. High costs. We are unfortunately predicting there will continue to be plant closings and layoffs until the demand meets the capacity. However, the good news is that new businesses are starting and our nation has always been resilient. Suppliers that can ‘hang in there’ and react to the shorter runs, the quicker turns and the uncertainty created in the marketplace, will survive and hopefully, in the near future, thrive.”