Now Showing Envelopes

Monahan said the company uses computer-to-plate technology, which allows it to print a much higher line screen value, resulting in sharper graphics even on uncoated offset sheets. Furthermore, the company offers to print flat sheet litho envelopes in house.

“We are seeing a trend toward shorter run, higher-end direct mail packages—more complex graphics and proprietary papers—that are driving higher response rates,” Monahan said. “We have the ability to print the matching components of a kit, including letters, brochures, buckslips, etc.”

Rite Envelope & Graphics also is embracing sustainability; it is Forest Stewardship Council and Sustainable Forestry Initiative Chain of Custody-certified. And, the company continues to take steps to reduce its carbon footprint.

An Uphill Journey
Manufacturers and distributors alike are faced with challenges other than coming up with new and creative ways to sell envelopes. The country’s current economic status and its impact on this industry remains constant on every company’s mind.

To combat the financial crunch, Rite Envelope & Graphics consolidated two facilities into one and solidified its second shift, for example.

“Like most companies, we are aligning ourselves to meet the demands of the marketplace. Our balance sheet is strong and we are positioned well to weather the financial storm,” Monahan said.

The economy and advances in technology has led EMA to expand products while it reduced its workforce by 20 percent in 2008.

Hyte said the layoffs were necessary, noting that his company and the “entire envelope industry saw an 8 percent decline last year.”

“As the economy improves, consumers will have more confidence.” With confidence they will be more receptive to all marketing, especially mailings,” he continued.

Hyte recognized the companies that will thrive in years to come will be those offering more than just envelopes. EMA offers distributors help in going to market—its free, e-commerce platform to compete with the best.