PP: How does a company most effectively brand itself, and communicate its intended message through packaging? Are certain decorating techniques more popular than others?
DZ: Being a business-to-business company and less direct to consumers, our job is to give companies the tools to present their product effectively. Whether it's a sales marketing kit or ring binder to hold samples of materials, the packaging they present must present their brand in a professional, high quality way. Consistency is also key. Branding logos, colors, graphic design, all need to be consistent throughout a variety of products including packaging for actual product, boxes, marketing kits, brochures, booklets, etc. Offset/litho printing with film lamination is more common in our industry. This method of decorating can be used in a wide variety of products including binders. Digital printing also is quickly becoming a great option as the technology rapidly improves in speed and image quality.