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PP: What was the most interesting or unique packaging request your company received over the last year?
DZ: There's not one in particular, but a common request we get repeatedly is to design a marketing kit/box that can be carried to sales presentations that contains a variety of products including marketing brochures, binders, product samples, sometimes bottles, glass, carpet, tile, wood and any number of samples. The challenge is for us to design a box/kit [that is] easy to carry, durable and also designed to function easily in a presentation environment.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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