PP: With so many different types of packaging visible on the shelves, what influences a customer's decision to choose one above the rest?
DZ: We find our customers look for unique custom designs that are functional and practical. A product development team with experience in printing and materials is essential in working with customers to find the right solution. Besides the actual packaging design, using unique materials and methods along with the decorating method and graphic design also play a major role in catching the consumer's attention to take a closer look at a particular product. One particular marketing kit we produced included materials with varying textures and decorating techniques that make a person want to pick it up and feel it. We used leather straps, ties and snaps along with overlapping materials with smooth and textured finishes. In addition to that, we added a "tip on" (wing logo) that really made the piece pop. Plus, a combination of silk screen and foil stamping.