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DY: For our products, the decision is based on fit and functionality. Graphics and print are usually added, which enhance the visual appearance of the piece as well as providing additional marketing and product information. These are great for giveaways and demo discs. Because our products can be used on CD insertion equipment, costs are much lower than hand assembly options.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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