• We have great detail on what shipping customers do in copy/print and office products, for example, when shipping was the primary purpose in coming to us. We can see how other things attach to copy jobs, particularly office supplies. We have also begun to bundle things together to encourage customers to buy more than one service when they do business at our centers. For example, we provide notary service, and we bundle that notary service with copy and an overnight envelope. Most of the time when something is being notarized, it is a critical transaction and the customer wants a document to retain, as well as to get the document where it needs to go as quickly as possible. Sometimes a customer buys a banner, and we roll it up, put it in a tube and make it easy for them to protect their product.
- People:
- Brian Philips
- Cary Sherburne