Fill the Void with Affixed Products
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At FormStore, the patented LaserWell membership ID card is its most popular affixed product. "I think it's popular because of its print-to-mail simplicity and its high-color offset printing," said Burgdorf. "Plus, its excellent imaging quality makes it the ultimate card solution."
In fact, the LaserWell Plus ID card prompted a partnership between FormStore and Océ Digital Document Systems, a division of Océ North America, Chicago. Océ has recently certified the LaserWell Plus ID Card to run on its high-speed digital printing systems. This partnership enables both companies to rapidly meet an increasing demand for more personalized products—a direction that Brandt predicts the industry is heading toward.
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- Companies:
- Brandt Affixing
- FormStore
- People:
- Ed Brandt
- Richard Burgdorf
- Places:
- Carrollton, Texas
- Fenton, Mo.
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