Fill the Void with Affixed Products
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But, in order to be non-intrusive, direct mail has to offer something more to differentiate itself from junk mail. That's where affixing comes in. "Unless you can entice the recipient to open that deluge of direct mail, it's going to go right in the trash can," said Burgdorf. "Affixing something to it gives it a tactile feel, which makes the recipient inquisitive enough to open the item and hopefully generate a reaction, and even a reply."
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- Companies:
- Brandt Affixing
- FormStore
- People:
- Ed Brandt
- Richard Burgdorf
- Places:
- Carrollton, Texas
- Fenton, Mo.
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