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Both camps agree, though, that whichever system is chosen the best way to break in to the mailer market is to look for customers who are either unhappy with their current mailers or are using traditional stuffed envelopes for billing, statements or marketing.
"They can be used in the retail industry, or for applications in transportation, health care, manufacturing and government," said McAleavey. "They're port-able, fileable and one of the cheapest ways to get information out to a mass market."
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- People:
- Bob McAleavey
- David Yost
- Places:
- Roanoke, Va.
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