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"But the payoff for distributors," said McAleavey, "are more loyal end-users because they will appreciate the distributors bringing in the system. Plus, the distributors will make a higher margin on this product than they ever will with an 81⁄2x11˝."
Yost agreed. For him, the ad-vantages of switching to a mailer product far outweigh any reasons to stick with traditional window envelopes.
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- People:
- Bob McAleavey
- David Yost
- Places:
- Roanoke, Va.
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