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Mailers, on the other hand, often look like business correspondence or flashy, personalized affairs that make their recipients curious enough to open them—and then respond to them.
"Mailers have the power to entice people," observed John George, general manager, Caribbean Business Forms, Miami. "I had one account in Atlanta that I designed a mailer for, and that company found that its receivables increased up to 50 percent."
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- People:
- Bob McAleavey
- David Yost
- Places:
- Roanoke, Va.
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