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What's more, by taking advantage of the U.S. Postal Service's CASS certification program (Coding Accuracy Support Systems) or using its National Change of Address software, end-users can earn economic rewards from the postal service for reducing the number of bad addresses on their mailing lists.
"A large percentage of the cost of mailers is postage and nearly 10 percent of all mail is undeliverable," counseled Bob McAleavey, president, Specialized Printed Forms, Caledonia, N.Y. "So the Postal Service gives out rewards for mail that has been CASS certified or checked using the NCOA software. Instead of putting 34 cents in the mail, you can get it down to 26 or 24 cents."
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- People:
- Bob McAleavey
- David Yost
- Places:
- Roanoke, Va.
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