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Vogel encouraged distributors to learn the basics. In the case of labels, this means something about face sheets, adhesives and liners. "Always ask the key question: 'What is the label used for?,' which is paramount in providing the correct solution. Use a checkoff list/system both at the quote stage and the actual job stage," he said. "We as humans remember things in depths of three to five, yet details on a label print order can exceed that range. Since the end-user customer depends on us as experts, using a checklist ensures that we avoid missing details and keeps the customer satisfied. Pre-testing the label material in actual use conditions is good insurance to prevent redos."
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- People:
- Tim Vogel
- Tony Heinl
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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