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Knowledge of digital will be key to the future. Heinl noted digital equipment is continually getting faster, with wider Web widths and adding more features. He believes digital printing will soon be competing with traditional flexographic printing. "Digital is hot—especially because we have a tool-free cutting system. We are seeing a lot of companies enhancing label designs, artwork and shape, to make their brand stand out," he observed.
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- People:
- Tim Vogel
- Tony Heinl
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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