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He continued, "'Survival' is staying in touch with what the market wants, what the customer wants and needs. As a truly wholesale- only, or distributor-only based company, we know we need to help our dealers make the sale or we don't pay the rent either."
Heinl said the recession has forced Repacorp to become a leaner manufacturer. For instance, the company has reduced its inventory and personnel to be as efficient as possible. Nevertheless, he stressed, "Repacorp stays on the forefront of innovation. We strive to possess the knowledge and technology that gives our distributors a competitive edge within the industry."
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- Tim Vogel
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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