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Yelencsics was upbeat about Xerox's personal golf ball sleeve project. The sleeve contained three practice balls on the inside. "It was great because this automated packaging solution put blank packaging board in the press and it prints it, coats it, diecuts it and it's all ready to go to folding and gluing. So it's a wonderful solution," she enthused. "We sent this piece out and got a 6.5 percent response rate, which was pretty good considering this is a brand new market for it."
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- Places:
- Fenton, Missouri
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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