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Yelencsics continued, "Personalization can increase repeat orders by 47 percent and lead to 25 percent higher order values."
Yelencsics also believes digital printing will continue to frequent the packaging segment. "We announced a digital automated packaging solution at Print 09. We see that reaching about a 6.75 billion market by 2014. And we have a number of customers today who are producing these digital folding cartons on our iGen3 and iGen4 products. So this is the first ever completely inline automated solution to enable specialized packaging, personalized promotional products like personalized golf ball sleeves," she commented.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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