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Strecker agreed that retailers have the most appetite for color bar codes and noted that label manufacturers are offering more solid tinted label stock for bar codes since the color can be identified more easily from a distance.
Shanley observed that for some products, such as cellophane-wrapped candles, the bar code is relegated to the bottom. "It's more expensive to have two labels, but in retail, it's important how it looks on the shelf next to the competitor," he said.
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