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"We're starting to notice a lot of thermal-transfer application moving to less expensive direct thermal because the life of the code is measured in days rather than months," said Strecker. Because the direct thermal method uses no ribbons, it is also simpler for an end-user to produce.
Verification is another issue to consider, said Mike Vejar, vice president of sales and marketing for Discount Labels, New Albany, Ind. "Distributors should find out what the liability is on failed bar codes," he said. Some major retailers require 100 percent accuracy and fine suppliers for every non-compliant code. In addition, added Vejar, if a spot check on a case of product turns up a failed code, every item in the case is marked as failed.
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