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Fortner said some customers have gotten creative with stock to obtain marketing effects for their bar codes. "We've had some use kraft stock. For direct mail or product packaging, customers want to make it as appealing to the eye as they can," he added.
Improved scanner technology allows for such creative ideas, manufacturers say. It also facilitates the use of smaller bar codes or faster scanning. "There's been a push in the market to provide higher density codes read at greater speed and a greater distance," Strecker said. "That's driven the ID market to thermal-transfer, with very smooth coated paper and good contrast."
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