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Shanley has seen creative bar coded labels used for a direct mail piece inviting trade show attendees to an organization's booth. "They scanned the label at the booth to see if it was one of the prize-winning numbers posted there," he said.
Fortner noted that the use of bar codes pervades the printing industry itself. "Printers will assign a job number and a bar code to an order. Then, as it moves through the process, that process code is scanned for order tracking. It helps provide more realistic job costs and job evaluations."
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