Prescription for Sales
Health and wellness products focus on pampering and privacy with spa goods and HIPAA-compliant forms
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Who: "The obvious targets are medical facilities, doctors' offices and hospitals," Magdaleno remarked. "But other strong candidates are surgery units, laboratories and skilled-nursing facilities." Magdaleno added that he has seen growth in smaller medical facilities and diagnostic units.
Once you pick your healthcare target, Magdaleno stressed the importance of finding the right contact. He suggested office managers, purchasing staff, administrative assistants and facility managers as good buyers.
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- Companies:
- TFP Data Systems
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Colleen McKenna
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