Prescription for Sales
Health and wellness products focus on pampering and privacy with spa goods and HIPAA-compliant forms
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How: The word "vegan" can deter as many people as it can attract. Instead of avoiding the conversation altogether, do as Whitney does and admit that "veganism" might be a fad, but the organic qualities are still strong sales hooks. "There are people in the natural and organic industry [who] emphatically [believe] veganism is the solution to all the world's problems from cancer, to obesity, to poverty," said Whitney. "However, there are equally qualified people [who] see veganism as a fad. It all depends on your point of view."
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- Companies:
- TFP Data Systems
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Colleen McKenna
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