Prescription for Sales
Health and wellness products focus on pampering and privacy with spa goods and HIPAA-compliant forms
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Who: According to House, healthcare facilities, cause-marketing programs, trade shows, special events, incentive gifts and senior living communities are good markets for personal care products.
How: House offered examples of wellness products sales. "We have several instances where emery or salon boards have been used as gifts for residents of senior living facilities," he said. "Salon boards [are] given as branding tools by doctors' groups, healthcare companies and equipment companies," House explained. Though his example took place at a senior living community, the idea is useful for almost any industry.
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- Companies:
- TFP Data Systems
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Colleen McKenna
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