When it’s got to be Good
He pointed out that Paragon Visual Solutions uses a 14 ounce vinyl for super-durable outdoor applications, as well as inks that will last two to three years without fading. While some may be tempted to go with a thinner substrate for a more attractive quote, Kohl warned it is a big mistake to sacrifice quality to get a job. “Even if the customer is thinking the piece won’t be up for long, it can still be damaged in the interim. The customer may even decide [he or she] really likes it and wants to keep it up longer,” he said. “You also have to take weight factors into consideration when deciding how to correctly support a large piece like an outdoor banner. [Distributors] may not know they need reinforcements around the outside to avoid damage from the wind or environment.”