When it’s got to be Good
Multifaceted commercial print projects offer opportunities to shine
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While vinyl substrates require heat-sealed hems, fabrics must be sewn, and artwork must be prepared correctly so when it is blown up to the required size, it will still be visually pleasing and project the quality the end-user expects.
In seeking out opportunities for wide-format printing, Kohl suggested targeting clients with a good turnover of events and programs, and who launch new products on a regular basis. “Focus on clients who can keep you busy, like car dealerships and the entertainment [industry], where every day there is something new,” he said.
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Maggie Dewitt
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