When it’s got to be Good
“We also do short to medium runs of magazines and catalogs,” he added. “Items like catalog sheets and standard brochures are strictly price driven, and we are going to be seeing even more of this. But, true custom commercial printing gives you a little more latitude to charge [a] higher [amount].”
Although commodity items limit profit margins, they are terrific sources of frequent and repeating jobs. To ensure customer satisfaction—and future orders—the company’s website (www.lewiscolor.com) offers helpful guidelines for setting up graphic files for print to enhance quality and speed turnaround. For instance, avoid font problems with graphic files by converting all type matter in the graphic to either outlines, paths or curves depending on the software. Also, scan images at a high enough resolution to accurately reproduce the image, and if images are supplied in any color mode other than CMYK, be sure to note the supplied color mode.