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How to find and connect with the appropriate buying decision maker
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"The old school way of selling was that you have a salesperson, and they basically looked at it as, 'This is my account and they rely on me, me, me,'" he said. "And you know, that's great. It's great to have a relationship where a buyer trusts you like that. However, most people don't stay at their buying roles for that long; salespeople often move from company to company.
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Michael Cornnell
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