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How to find and connect with the appropriate buying decision maker
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"For a salesperson to be safe, they're better-suited to have a deeper entrenched value in the company they're talking to. So yes, they want to have a great relationship with that buyer, and you know they're going to want to take them to lunch and do all the stuff they've always done, but one thing that's changed is they really need to know people above them, people below them [and] the people beside them."
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Michael Cornnell
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