Mission Possible
How to find and connect with the appropriate buying decision maker
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"That's what I'm getting at, the organization-to-organization nature where you're not so dependent on one person," said Sauers. "Because if that person leaves, ... a new person can come in; they have their own set of biases [and] they have their own power now that they're in charge. They may well stay with you for a while, but trust me, they've maybe used another vendor in the past too, and that vendor's going to have their ear, and you're going to have to go into a panic mode of having to push 'why you,' and that's a pretty bad place to be in."
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Michael Cornnell
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