Mission Possible
How to find and connect with the appropriate buying decision maker
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Sauers added, "Not to diminish the value of the buyer so to speak, to not have them feel like you're going behind their back, but if that person leaves, then you're not starting over at square one."
Sauers also suggested bringing some of your staff to the meetings—perhaps someone such as a customer service person or another likely point of common contact the client will have with your company.
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Michael Cornnell
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