An End to Price Wars?
How to never get undercut again by being a "consultative seller"
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7. Offer a Campaign
"I always say offer a campaign as opposed to just product, because a campaign is easier to deliver an outcome," said Felber. He mentioned a few traits promotional campaigns typically have, such as theme and call-to-action.
8. Brainstorm With the Client
"If you brainstorm with your client, then the client takes ownership of it," said Felber. "They're not going to say, 'Oh that was a lousy idea' if they helped create it. They'll also buy into it easier. My job is to execute it. I don't really care who comes up with it."
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Michael Cornnell
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