An End to Price Wars?
How to never get undercut again by being a "consultative seller"
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"As far as protecting your ideas, it is always wise to post a disclaimer at the bottom of a creative campaign presentation stating, 'The following is the intellectual property of ... etc.,'" said Livengood. "Be completely honest with your client[s], and encourage them to help protect your idea," he added. "Trust is very important in business. Contracts should be used thoughtfully where both parties benefit and are protected.
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Michael Cornnell
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