An End to Price Wars?
How to never get undercut again by being a "consultative seller"
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3. Find Their Main Priorities
Besides the core goal(s) of a promotion, companies will often have a handful of main, overarching long-term goals: become a market-leader, focus on customer service, show a sense of humor, etc. Livengood noted that asking questions like, "What are your top three priorities on how you want your industry to view you and your brand?" are necessary not only to establish credibility, but also to uncover more opportunities to help your client moving forward.
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Michael Cornnell
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