Talking 'Bout My Generation
How to cultivate strong business relationships across different age groups
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Graham believes that in order to cater to your clients' needs, regardless of their age, it could be as simple as asking what they prefer. "Any effective salesperson will ask those questions," Graham commented. "Some people like to have quarterly lunches and others don't because they don't have time. Dealing with a certain demographic you can guess how they would want to be dealt with."
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- People:
- Bruce Felber
- Mark Graham
- Places:
- Holland, Ohio
- Toronto
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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