Talking 'Bout My Generation
How to cultivate strong business relationships across different age groups
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"The technology-driven person likes to see quotes quickly," Felber said. "They like to see photographs. So I like to try to do that with a level of formality. But you do deal with people who work with technology all the time, and you do have to adapt to it. That's just evolution."
There is no one-size-fits-all approach in sales. Despite his personal strategy, Felber still acknowledges the benefits of technology. Some may view the Internet as impersonal or ineffective, but Felber believes it can be used to improve communication skills.
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- People:
- Bruce Felber
- Mark Graham
- Places:
- Holland, Ohio
- Toronto
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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