Talking 'Bout My Generation
How to cultivate strong business relationships across different age groups
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Graham shared a similar opinion on adaptation and balance. He said he values equally the importance of face-to-face meetings, good content and social media.
"I think it's important to take a varied approach, and having all your eggs in one basket is not the hallmark of a great relationship," Graham said. "You need some face-to-face regardless of how young or old they are. They're human beings, and human beings like to be social, so it's important to have a face-to-face relationship with that customer, because as social beings we like to know the people we do business with."
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- People:
- Bruce Felber
- Mark Graham
- Places:
- Holland, Ohio
- Toronto
E
Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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