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Have an Angle
An angle, or hook, is what makes your presentation irresistible. (Hence, the word choice. They're "hooked" because you've gotten them so interested they can't say "no.") "Any great sales presentation or pitch always starts off with an angle," said Graham.
How you form your angle is up to you. Think back to your research, and how you can apply it into an irresistible point of conversation for your presentation. If you're still stuck finding something to talk about, try starting with a news article that would affect your client in some way.
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