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"[Showing the same old samples over and over] suggests that all customers are the same, and the reality is that all customers aren't the same," he explained. "From a marketing perspective, if you want to put them in the same bucket, because that's more efficient from a business perspective, there's nothing really wrong with that, but customers don't want to feel like you've put them in the same bucket, like you're treating them all exactly the same," he said. "I think that's the thing that really resonates when you're doing great sales presentations."
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