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"We like to look at, we love to mine articles, particularly ones that are recent, maybe within the last three to six months," said Graham. "What that allows us to do is focus on an angle.
"A product launch, a departing CEO, an appointment or a disaster a company might have faced, or, really, there's any number of things that you can evaluate in the press," he said. "Any good salesperson is going to be able to connect a macro-event that's been something that has impacted the company to a promotional need.
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