Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"The point is, regardless of what the thing is, there's often a way it can open up a conversation," explained Graham. "And we find, in our business, that if you can open up a conversation that focuses on some kind of strategic benefit to the customer, they're going to judge you as being someone that is more than just a product pusher, and chances are, the customer is going to think of you in a higher light than your competition," he explained. "So at our company, we always try to help our reps connect events that are happening in the press with a larger opportunity."
0 Comments
View Comments
- People:
- Mark Graham
Michael Cornnell
Author's page
Related Content
Comments