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Here, she shares the thought process behind the project.
Print+Promo (P+P): Describe a promotion of yours that you consider one of Proforma Printelligence's best.
Kimble Bosworth (KB): Our best promotions are always the ones that mean the most to the customers who receive them. One of our customers, First National Bank (FNB) of McMinnville, had a really unique challenge. Its customers are spread throughout a very large rural area and have close ties with individuals at the bank. When FNB tried to cut back on expenses it made some changes to its annual calendar program, and its customers were very disappointed. So, FNB turned to Proforma Printelligence for a full calendar program that would be useful and meaningful to its customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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