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P+P: Do you have any advice for your peers attempting a similar promotion in the financial market?
KB: Plan early. Know your customers' customers and do your research to find out what the target audience really likes or needs. Propose solutions early, so you have plenty of time to make everything come together. Then, make it as easy as possible for your customer to work with you.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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