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P+P: Is there anything you would like to add?
KB: Sometimes one solution is not the only answer. In this case, we decided to provide several calendar options to meet the needs of the target audience—one stock option and one completely custom. It was probably more work for our team than taking the easy way. But the bank keeps coming back because of our commitment to coming up with the perfect solutions for its customers.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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